Social Listening
1. Nike, out of all the comments from one post, there are almost zero criticism which most of them are compliment. Seems like majority of people are supporting Nike such as "nice ideas" and criticisms are usually come from certain people on the posts. People disagree the the choice of people Nike picks for the advertisement. I think this Nike is interesting because it is such a well known company and how they success in both media and marketing. 2. Nike's value proposition is accessibility, innovation, customization, and brand. 3. People are saying that Nike are creative. People also said in one of the post that Nike doesn't have to hire all the famous people to show the brand since it could be anyone that is athletes and Nike is also facing the boycott problem where they promoting China because they have huge market, many people are not happy about that. 4. The Nike commerce methodology is obvious, contribute in building your brand through passionate showcasing