Social Listening

  1. Nike, out of all the comments from one post, there are almost zero criticism which most of them are compliment. Seems like majority of people are supporting Nike such as "nice ideas" and criticisms are usually come from certain people on the posts. People disagree the the choice of people Nike picks for the advertisement. I think this Nike is interesting because it is such a well known company and how they success in both media and marketing. 

2. Nike's value proposition is accessibility, innovation, customization, and brand.

3. People are saying that Nike are creative. People also said in one of the post that Nike doesn't have to hire all the famous people to show the brand since it could be anyone that is athletes and Nike is also facing the boycott problem where they promoting China because they have huge market, many people are not happy about that.  

4. The Nike commerce methodology is obvious, contribute in building your brand through passionate showcasing and sports celebrity supports, create items that have high-quality, market leading innovation and purchase out competing sports brands.

5. Nike has long been seen as resistant to the battles of the attire industry, but the division s still weak and customers for the foremost portion do not need to spend cash on attire. financial specialists are concerned for how ball patterns are abating down. Typically particularly a concern since ball attire accounts for 12-14% of Nike's commerce. 

6. They usually don't respond unless like something happen in China. I think if it is going to have huge impact on the marketing then Nike should've respond but comment in social media are way too much for company to respond. 

7. Take the China boycott as an example, I do think their decision is correct, although they are receiving huge amount of criticism from their own people or even world wide. Nike need to build the brand and China take part of it and I believe rather than losing market from China, having criticism from other are a better business decision. People who complaint Nike promoting China are still going to buy their product, they are just disagree with their action but at the end of day their brand and product are still there. 

8. I learn the main reason why Nike can build such a strong brand and survive in competitive environment. They are excellent at promoting and making right business decision.