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Social Listening

  1. Nike, out of all the comments from one post, there are almost zero criticism which most of them are compliment. Seems like majority of people are supporting Nike such as "nice ideas" and criticisms are usually come from certain people on the posts. People disagree the the choice of people Nike picks for the advertisement. I think this Nike is interesting because it is such a well known company and how they success in both media and marketing.  2. Nike's value proposition is accessibility, innovation, customization, and brand. 3. People are saying that Nike are creative. People also said in one of the post that Nike doesn't have to hire all the famous people to show the brand since it could be anyone that is athletes and Nike is also facing the boycott problem where they promoting China because they have huge market, many people are not happy about that.   4. The Nike commerce methodology is obvious, contribute in building your brand through passionate showcasing
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Marketing in the News

"Branded content, influencer marketing make up biggest slice of digital ad budgets" is a really interesting marketing news consider it talks about how influencers can bring up brand on marketing. The article are mainly talk about complementary practice account where it is for a bigger parcel of advanced showcasing budgets than any other category. Branded substance and influencer promoting were a greater need for promoters as they sloped up showcasing movement within the moment half of 2020, a slant that shows up to be proceeding in 2021. As they attempt more branded substance and influencer promoting programs, marketers ought to attempt to break down silos in their organizations https://www.marketingdive.com/news/branded-content-influencer-marketing-make-up-biggest-slice-of-digital-ad-b/598835/  Article did not specifically mention a company but as general, advertisers needed to lock in buyers in lower funnel exercises like coordinate deals as homebound shoppers went through
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About Me

 My name is Yu Hsuan Chou and you can call me Owen. I am currently in Taiwan. The reason i enroll to principle of marketing is because I am interesting in business and there's relation between my family business and me learning knowledge about marketing and I am majoring in business. Marketing can be vary and there are reasons behind every decision of marketing and I do think it is interesting to understand the reasons. I love sport, especially basketball. I also play other sports such as soccer and volleyball but I spend the most time on basketball and it is also the one I started earlier. Recently, I'm interesting in golf, I do find satisfaction playing it. I enjoy nature, although I don't usually hike or travel in long distance but I know I'm having better mood with nature around me. 
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